Careers at SFC.

The Social Media and Digital Marketing Coordinator is responsible for coordinating Social Media Marketing and Digital Marketing activities and creating a positive, engaging and empowering online presence for SFC. This includes strategy creation, executing campaigns, creating content, scheduling, tracking campaign metrics and analysing data.

Key responsibilities will include:

• Utilising multiple digital marketing channels such as Facebook, Instagram, LinkedIn, Tik Tok and You Tube to increase visibility and maximise ROI.
• Develop and execute digital Marketing strategies for multiple campaigns.
• Manage and oversee all social media channels for SFC.
• Conceptualise, create, and curate high-quality, engaging content for our social media channels, digital newsletters, website and any other initiatives.
• Create and manage online META ad campaigns and promotions to drive traffic and engagement.
• Oversee and collaborate with external SEO contractors to develop and implement strategies that enhance website visibility, drive organic traffic, and improve search engine rankings across digital platforms.
• Manage and coordinate external Google Ads contractor to create and optimise paid search campaigns, ensuring alignment with overall digital marketing goals to maximise ROI.
• Manage our social community by actively engaging and/or replying to customers through comments and direct messages.
• Help conduct monthly and weekly planning sessions.
• Analysing website performance and user behaviour, identifying trends and opportunities for improvement.
• Researching, monitoring and analysing competitor activity to stay ahead of the competition.
• Run monthly analytics reports and provide commentary against trends, patterns and forecasts.
• Developing and evaluating key performance indicators (KPIs) to track the success of campaigns.
• Collaborating with stakeholders to ensure campaigns are aligned with business goals.
• Troubleshooting technical issues and ensuring site stability and security.

Qualifications: To be successful in this role you will need to demonstrate the following:

• High degree of computer literacy.
• Two years previous content creation experience managing multiple social media platforms.
• Experience/ in-depth knowledge of Facebook, Instagram, LinkedIn, You Tube.
• In Depth Knowledge in TikTok in particular.
• Creative thinking with a focus on delivering innovative and engaging content.
• Your own camera equipment for photography and videos.
• Understanding and the ability to interpret Google/digital analytics data and metrics to measure campaign performance and provide meaningful insights from multiple data sources.
• Understanding of emerging marketing trends to relevant business opportunities.
• Must be independent and highly self-driven.
• Must have a high work ethic and be passionate.
• Must be open to feedback to support the growth of the company.
• Excellent interpersonal skills with an ability to communicate and influence effectively at all levels.
• Manage relationships with internal and external stakeholders.

What will be provided:

• Competitive salary, with future growth
• Great team culture and morale
• High performing, dynamic and supportive team
• Comprehensive training
• Free onsite parking
• Be part of the Flying Club and its events
• Discount of aircraft hire
• Work in an exciting industry and a growing company.

This is a full-time, permanent position, based at Bankstown Aerodrome

Feel free to call Angela prior to applying on 0403 533 310.
Please attach a cover letter with your resume and application.

Only suitable applicants will be contacted.